About us 2018-05-17T20:13:39+00:00

Intemarco will help boost your sales productivity!

“I remember the so called good old days when I headed up a marketing function within a global automation company. The marketing support requested comprised a couple of ads and participation at some trade shows, plus a yearly event with the sales force. A couple of brochures and a few videos were thrown in too.

Today, after dealing with branding, marketing and sales on behalf of international manufacturing companies for three decades, I think these areas have become more challenging. Technologies offered are more complex, competition is often fierce, finding uniqueness is not always easy, and above all, there are a vast selection of communications channels to choose from. Creating an optimum mix of inbound and outbound marketing activities takes thorough planning and proper integration with sales plans and activities.

I offer support to international, manufacturing corporations to help develop their marketing and sales organization further to better drive sales. Simply, I and my partners help our clients develop the structure, resources, and level of execution to enhance their marketing programs, maximizing top-of-mind awareness for their brand, products and services to improve sales productivity.
When we get to work, we typically begin with an analysis of the current marketing and sales organizations, interaction with other functions within the company, and recent and coming marketing programs. This analysis may also include external research, but the main deliverable is a report recommending development initiatives.

Contact me today for a discussion on how to boost sales productivity in your organization!”

Peter Tomczak
Marketing Strategist

Observations

Our most recent news piece here below is either about Intemarco as such, or on trends in the business to business marketing field that we just picked up on.

Traditional direct mail gains ground

Intemarco is mainly involved in building optimum marketing and sales processes, but it’s impossible to resist mentioning one example of an activity to help warm up Prospects, namely traditional direct mail campaigns. Almost everyone in business complain about far too many e-mails in their in-boxes. For a marketeer this is an obvious challenge with a big risk of not getting through with their message. Adding a traditional direct mail piece, sent by post, is now, despite increased digitalization, gaining ground again to find a way around overfull e-mail boxes.

Research actually shows that response rates may increase with 35% by using both e-mail and direct mail. Some of the advantages with direct mail are that people tend to spend more time with physical advertising than digital, they have a stronger emotional response to physical ads and remember them better, and QR-codes can be used to link your direct mail piece to your digital campaigns. Also, direct mail comes in a variety of sizes and formats that can be used to attract attention.

So why not try combining your next e-mail campaign with postal direct mail? Don’t forget the 40/40/20 Rule: 40% of a mailer’s success will come from the list (targeting the right prospects at the right time); 40% from the offer (compelling and relevant offers are the best); and 20% from the creative (the copy and artwork must be attention-getting and motivating)!

Peter Tomczak, May 10, 2018. (Source: marketingprofs.com)

> More OBSERVATIONS

References

ELDON

Eldon manufactures electrical enclosures for automation and control applications.

QUINTUS TECHNOLOGIES

Quintus Technologies provides high pressure manufacturing systems for sheet metal forming and densifi cation of advanced industrial components.

ALIMAK HEK

Alimak Hek is a global manufacturer of rack and pinion elevators and work platforms.

References

ELDON

Eldon manufactures electrical enclosures for automation and control applications.

Read more >

QUINTUS TECHNOLOGIES

Quintus Technologies provides high pressure manufacturing systems for sheet metal forming and densifi cation of advanced industrial components.

Read more >

ALIMAK HEK

Alimak Hek is a global manufacturer of rack and pinion elevators and work platforms.

Read more >