About us 2018-06-14T23:43:31+00:00

Intemarco will help boost your sales productivity!

I remember the so called ‘good old days’ when I headed up a marketing function within a global automation company. The marketing support requested comprised a couple of ads and participation at some trade shows, plus a yearly event with the sales force. A couple of brochures and a few videos were thrown in too.

Today, after dealing with branding, marketing and sales on behalf of international manufacturing companies for three decades, I think these areas have become more challenging. Technologies offered are more complex, competition is often fierce, finding a USP is not always easy, and above all, there are a vast selection of communication channels to choose from. Creating an optimum mix of inbound and outbound marketing activities takes thorough planning and proper integration with sales plans and activities.

I offer support to international manufacturing corporations to help develop their marketing and sales organizations to better drive sales. Simply, I and my partners help our clients develop the structure, resources, and level of execution to enhance their marketing programs, maximizing top-of-mind awareness for their brand, products and services to improve sales productivity.

When we get to work, we typically begin with an analysis of the current marketing and sales organizations, interaction with other functions within the company, as well as recent and coming marketing programs. This analysis may also include external research, but the main deliverable is a report recommending development initiatives.

Contact me today for a discussion on how to boost sales productivity in your organization!

Peter Tomczak
Marketing Strategist

Observations

Our most recent news piece here below is either about Intemarco as such, or on trends in the business to business marketing field that we just picked up on.

Why conduct a Marketing Audit?

The word ‘audit’ may strike fear in the hearts of taxpayers, but it shouldn’t scare marketers. Conducting an audit of your marketing department can be a fruitful exercise. Finance departments undergo annual reviews, but too few marketing departments bother to do the same, which means your entire business might not be running as efficiently as it can be. Quite a few companies often think audits are not necessary because their marketing departments and budgets are small. Even if you have only one marketing employee you can still benefit from an audit.

There are many different dimensions to audit, but a central dimension to audit is whether Marketing and Sales are aligned: a) Are your current funnel definitions and metrics in need of an update? b) What can Sales and Marketing do as a team to improve lead conversion? c) Are leads falling through the cracks at any point in the sales cycle? d) Does the sales team need improved sales enablement materials or processes from Marketing? e) What about competitive and customer research? f) What can be done to shorten sales cycles?

These questions are just a few examples of the many dimensions you should audit in order to create more vital marketing activities to better support sales. Marketing is the lifeblood of any company. An audit process ensures a company’s marketing arteries stay clear and the blood keeps pumping! (July 1, 2018)

References

ELDON

Eldon manufactures electrical enclosures for automation and control applications.

QUINTUS TECHNOLOGIES

Quintus Technologies provides high pressure manufacturing systems for sheet metal forming and densifi cation of advanced industrial components.

ALIMAK HEK

Alimak Hek is a global manufacturer of rack and pinion elevators and work platforms.

References

ELDON

Eldon manufactures electrical enclosures for automation and control applications.

QUINTUS TECHNOLOGIES

Quintus Technologies provides high pressure manufacturing systems for sheet metal forming and densifi cation of advanced industrial components.

ALIMAK HEK

Alimak Hek is a global manufacturer of rack and pinion elevators and work platforms.