Recent branding work experience shows clearer than ever before that it’s crucial to have a clear business strategy defined before any branding efforts deliver desired effects. Intemarco has increased its involvement in business strategy clarification, with the purpose to ensure desired strategic initiatives are shared by all co-workers in a company. Individual understanding of how each and everyone best can contribute is then imperative to turn strategies into real actions and secure achievement of set goals. Our simple model: Clarify the offering > identify roles > communicate actions > boost cooperation and follow up actions, seems to work well. This is a live project with our current key client, a project that is progressing well.