The trick is to do better branding and marketing for greater sales productivity. Telling your sales team to run faster will not boost sales productivity. Well planned and executed branding and marketing programs are the means to increase sales productivity and thereby contribute to greater revenues.
Before we explain our methodology, just a few words on branding and marketing – probably rather clear to you, but anyway…
Branding is long term and is about shaping how your organization is perceived by your target audiences. It’s the foundation of your identity, which includes brand positioning, values and personality, the visual identity and more. The brand identity must be thoroughly anchored with all your people throughout the organization.
Branding begins internally, so motivated coworkers knowing where the company, and brand, is going is of course a prerequisite. Attraction among potential employees, investors, partners and suppliers, and many others, is crucial for success and depends on brand strength and likability.
Before your company is known and considered a potential partner to prospective customers, sales efforts will be meaningless, or at least quite inefficient.
Marketing is first and foremost about defining your product and service portfolio, market segments to address, and about how to promote your brand, products, and services to drive leads and sales, and thereby growth.
Our approach to better Branding and Marketing
Despite insight into the importance of branding and pro-active marketing, we have met with far too many companies that lack time and resources to do the proper homework that will drive sales, i.e. thorough planning and implementation of overall branding and sales driving marketing.
That is where we step in, short term, to help give your organization a branding and marketing boost, that will contribute to increased markets shares, volumes, and profit margins.
We go through three steps to enable Sales success through better Marketing:
- A Brand and Marketing Assessment is conducted to identify improvement potential
- Priorities are then suggested and set together with your Team
- Your Team drive change – We coach and bring in additional partners, if needed