Sales Productivity with Better Marketing


Want to boost Sales?

Tell your salespeople to run faster

Not exactly the solution that we at Intemarco would suggest! The way to boost sales is through Better Marketing… and this doesn’t just mean creating a couple of brochures that end up somewhere on your website and some posts on LinkedIn.

NO, it means considering the brand promise, the products and services offered, communication to drive sales, and useful sales tools to back the Sales Team for greater efficiency and effectiveness.

Did you know that buyers are well into their buying process when they are ready for a sales meeting? Recent research from 6sense, presented by MarketingProfs and others, reveals that 70% of the buying process has been completed before the buyer gets in touch with a potential seller. That then suggests you should be communicating actively with potential buyers to ensure they are warmed up well before your sales rep turns up. We elaborated on these findings and created a simple model for Better Marketing:

Our Mission: Success Through Better Marketing

At Intemarco we believe that quite a few industrial companies need to strengthen their marketing efforts to stay competitive.

Marketing in this context means impactful brand building and communication programs that drive traffic to Sales, plus customer need-based sales support.

Our job entails providing an unbiased 2nd opinion to enhance communications further, where a well-defined brand platform and value proposition together with integrated Marketing and Sales are prerequisites.

How you benefit from working with Intemarco

You have access to an unbiased second opinion, creativity, and a network of partners, plus experience from more than 30 international corporations. All-in-all, a total focus on Boosting your Marketing.

Three important questions to answer before Boosting Marketing

1. How does the process to drive traffic to Sales look today? Can it be further developed?

2. Could interaction between Marketing and Sales be improved?

3. Do Sales have Sales Tools that contribute to efficient and effective sales presentations?

Continue with a quick Self-Assessment here, to inspire further development.

Intemarco’s role is to help ensure that a strong brand platform and a well-defined product portfolio are in place, together with solid communication programs.

Contact Intemarco for a more detailed presentation of our way of working and an initial discussion on how to Boost Marketing to Boost Sales.