INTEMARCO OFFERS B2B BRAND MANAGEMENT SUPPORT
Want to secure a solid reputation in the marketplace?
You won’t do that only by creating a couple of brochures that end up somewhere on your website and with some posts on LinkedIn.
NO, it means considering sharing your vision and mission with your people, communicating a clear brand promise, and implementing continuous communication programs that reach and attract customers and all other stakeholders your success is dependent on.
If we look at sales and the connection with branding, did you know that buyers are well into their buying process when they are ready for a sales meeting? Research from 6sense, presented by MarketingProfs, reveals that 70% of the buying process has been completed before the buyer gets in touch with a potential seller. That then suggests you should be communicating actively with potential buyers and build likability and preference for your brand to ensure they are warmed up well before your sales rep turns up.
On average only some 5% of buyers are in the market considering a purchase at any given moment. That means 95% not yet are ready for you.
To stimulate more buyers to initiate a buying process you must communicate with those “not-yet-in-the-market”. You need to create interest in solutions that may not be obvious and differentiate these, plus obtain both mind and heart share to be top of mind when the buyer wants to go ahead and discuss business.
Building your brand in the marketplace is key to long term survival and success, but you must build and nurture it with other stakeholders too. Branding starts inside, with your people.
At Intemarco we come from marketing and sales into the discipline of progressive Brand Management that aims at achieving Brand Leadership in your relevant category. It involves making sure all your coworkers live your corporate brand by supporting your vision, mission, and strategy and understand how to contribute. Your brand is a collection of perceptions with all your stakeholders, and these perceptions depend on what your people do and say, and what others say about your company, your brand. So, without the internal anchoring your brand won’t be real.
Intemarco’s approach for progressive Brand Management involves four steps to enable a branding process:
1) Brand Touchpoint Analysis
2) Brand Strategy Enhancement
3) Living the Brand
4) 24/7 Brand Communication
Read more about our offering here. You find some reflections on branding here. Then, get in touch with us to get an experienced facilitator to help Boost your Marketing to Boost Sales.
