About us2021-03-18T08:23:20+01:00
Better Branding
Sales Productivity with Better Marketing

Consistent branding boosts sales

Most B2B companies realize the importance of thorough branding, where the Brand Promise and Brand Values are reflected in everything company staff says and does. I’d like to claim that branding in many cases is a dominant aspect of marketing:

“The art of marketing is the art of brand building.
If you are not a brand you are a Commodity.
Then price is everything and the low-cost producer is the only winner.”

This is a statement from Philp Kotler. He is, as you know, regarded as “The Father of Modern Marketing” by many scholars. Another effect of consistent branding is its ability to drive sales and influence people to trust your brand and make the decision to work with you. Cold calls by a sales representative from a company with a weak reputation is of course less productive than calls by a representative from a known and trusted company. With strong branding sales costs go down and margins go up.

The big question now: Is your branding where it should be?

It’s pretty apparent: If you are not seen and heard you don’t exist. And, you do want to be seen and heard with the right message and by the audiences you depend on.

Turn to Intemarco to review your branding status and get help in building and securing the desired reputation. A reputation that will generate leads and help sales close deals faster at a higher margin.

Contact us today for a discussion on how proper branding will boost sales!

Branding Strategist - Peter Tomczak - Intemarco

Peter Tomczak
Branding Strategist

Observations

Our most recent news piece here below is either about Intemarco as such, or on trends in the business to business marketing field that we just picked up on.

Intemarco is also involved in strategic work

Recent branding work experience shows clearer than ever before that it’s crucial to have a clear business strategy defined before any branding efforts deliver desired effects. Intemarco has increased its involvement in business strategy clarification, with the purpose to ensure desired strategic initiatives are shared by all co-workers in a company. Individual understanding of how each and everyone best can contribute is then imperative to turn strategies into real actions and secure achievement of set goals. Our simple model: Clarify the offering > identify roles > communicate actions > boost cooperation and follow up actions, seems to work well. This is a live project with our current key client, a project that is progressing well.

References

Our assignments typically encompass further development of marketing and sales organizations. Plus, project management of larger branding and communications programs, often in conjunction with changes or acquisitions.

Intemarco’s Peter Tomczak has worked on assignments from:

ABB Group, ABB Cables, ABB Control, ABB Distribution, ABB Financial Services, ABB Kraft, ABB Motors, ABB Network Partner, ABB Oil & Gas, ABB Relays, ABB Robotics, ABB Service, Alimak Hek, Eldon, Ericsson, Grässlin, Gunnebo Industries, Harju Elekter, Inducore, Kanthal, KMT, nVent HOFFMAN, PLS Truck Bodies, Scanacon, Seco Tools, SKF, Sunds Defibrator, and Quintus Technologies.

References

Our assignments typically encompass further development of Marketing and Sales organizations. Plus, project management of larger branding and communications programs, often in conjunction with changes or acquisitions.

Intemarco’s Peter Tomczak has worked on assignments from:

ABB Group, ABB Cables, ABB Control, ABB Distribution, ABB Financial Services, ABB Kraft, ABB Motors, ABB Network Partner, ABB Oil & Gas, ABB Relays, ABB Robotics, ABB Service, Alimak Hek, Eldon, Ericsson, Grässlin, Gunnebo Industries, Inducore, Kanthal, KMT, nVent HOFFMAN, PLS Truck Bodies, Scanacon, Seco Tools, SKF, Sunds Defibrator, and Quintus Technologies.

Go to Top