About us2021-03-04T09:42:29+01:00
Better Branding
Sales Productivity with Better Marketing

Consistent branding boosts sales

Most B2B companies realize the importance of thorough branding, where the Brand Promise and Brand Values are reflected in everything company staff says and does. I’d like to claim that branding in many cases is a dominant aspect of marketing:

“The art of marketing is the art of brand building.
If you are not a brand you are a Commodity.
Then price is everything and the low-cost producer is the only winner.”

This is a statement from Philp Kotler. He is, as you know, regarded as “The Father of Modern Marketing” by many scholars. Another effect of consistent branding is its ability to drive sales and influence people to trust your brand and make the decision to work with you. Cold calls by a sales representative from a company with a weak reputation is of course less productive than calls by a representative from a known and trusted company. With strong branding sales costs go down and margins go up.

The big question now: Is your branding where it should be?

It’s pretty apparent: If you are not seen and heard you don’t exist. And, you do want to be seen and heard with the right message and by the audiences you depend on.

Turn to Intemarco to review your branding status and get help in building and securing the desired reputation. A reputation that will generate leads and help sales close deals faster at a higher margin.

Contact us today for a discussion on how proper branding will boost sales!

Branding Strategist - Peter Tomczak - Intemarco

Peter Tomczak
Branding Strategist

Observations

Our most recent news piece here below is either about Intemarco as such, or on trends in the business to business marketing field that we just picked up on.

Current Projects – March Update

Time really flies… Spring is coming, and the advances with vaccines make the future look more promising.

Brand building support is on the table with many B2B-companies for Intemarco, more than ever actually. Being out there by being seen and heard sound like a cliché, but now when customer visits are difficult for any sales force, the need to drive traffic becomes even more important. Lead generation is more than just being seen and heard – it’s crucial to have a relevant offering that clearly stand out in the customer’s mind.

Welcome to contact Intemarco for a discussion on how your marketing and sales can become even better, to secure business both today and tomorrow. Why not look into the future, just as our main client does?

References

Our assignments typically encompass further development of marketing and sales organizations. Plus, project management of larger branding and communications programs, often in conjunction with changes or acquisitions.

Intemarco’s Peter Tomczak has worked on assignments from:

ABB Group, ABB Cables, ABB Control, ABB Distribution, ABB Financial Services, ABB Kraft, ABB Motors, ABB Network Partner, ABB Oil & Gas, ABB Relays, ABB Robotics, ABB Service, Alimak Hek, Eldon, Ericsson, Grässlin, Gunnebo Industries, Harju Elekter, Inducore, Kanthal, KMT, nVent HOFFMAN, PLS Truck Bodies, Scanacon, Seco Tools, SKF, Sunds Defibrator, and Quintus Technologies.

References

Our assignments typically encompass further development of Marketing and Sales organizations. Plus, project management of larger branding and communications programs, often in conjunction with changes or acquisitions.

Intemarco’s Peter Tomczak has worked on assignments from:

ABB Group, ABB Cables, ABB Control, ABB Distribution, ABB Financial Services, ABB Kraft, ABB Motors, ABB Network Partner, ABB Oil & Gas, ABB Relays, ABB Robotics, ABB Service, Alimak Hek, Eldon, Ericsson, Grässlin, Gunnebo Industries, Inducore, Kanthal, KMT, nVent HOFFMAN, PLS Truck Bodies, Scanacon, Seco Tools, SKF, Sunds Defibrator, and Quintus Technologies.