Marketing is becoming more and more crucial to secure success, also for industrial corporations. This is supported in a recent report, the “2017 State of Customer Marketing Survey”. It involved more than two hundred B2B organizations, (www.koynemarketing.com) and says: “Over the next year, 93% of organizations expect that their customer marketing efforts will take on greater importance, and 62% will increase their staff or budgets in the customer marketing area”.
