Recent branding work experience shows clearer than ever before that it’s crucial to have a clear business strategy defined before any branding efforts deliver desired effects. Intemarco has increased its involvement in business strategy clarification, with the purpose to ensure desired strategic initiatives are shared by all co-workers in a company. Individual understanding of how [...]

We all need the energy summer and good weather can give us, especially after this challenging year. At Intemarco, we have been busy – the need for communication programs to strengthen our client’s brands have actually increased, despite the Pandemic. Major clients still include Harju Elekter and nVent, for which on-going brand building is crucial. [...]

Time really flies… Spring is coming, and the advances with vaccines make the future look more promising. Brand building support is on the table with many B2B-companies for Intemarco, more than ever actually. Being out there by being seen and heard sound like a cliché, but now when customer visits are difficult for any sales [...]

Intemarco’s involvement with Harju Elekter is now extensive. The actual rebranding exercise of SEBAB and Grytek into Harju Elekter in Sweden is now more or less complete. The focus for 2021 will be on building the brand and promoting the offerings under each different Business Area. The insight into the importance of branding is now [...]

Extensive focus from Intemarco’s side is now on the continued launch of Harju Elekter in Sweden. As mentioned earlier, this group focuses on electrical distribution equipment and solutions. They took over the well-known Swedish businesses SEBAB and Grytek three years ago. These brands are now being transitioned into Harju Elekter. The launch program includes a [...]

Intemarco has during the spring successfully managed the communications program ‘Eldon is becoming nVent HOFFMAN’. It has been implemented through Eldon’s sales teams, trade press and social channels throughout Europe. A very high number of Eldon’s direct and indirect customers have picked up the news and are positive about the new brand, nVent HOFFMAN. The [...]

Intemarco is currently involved in three exciting projects. One is for Eldon and nVent, involving management of the communications program ‘Eldon is becoming nVent HOFFMAN’ through Eldon’s sales teams, trade press and social channels throughout Europe. Another is handling of the global launch communication for a new metal recycling system for Scanacon, and the third [...]

Intemarco is mainly involved in building optimum marketing and sales processes, but it’s impossible to resist mentioning one example of an activity to help warm up Prospects, namely traditional direct mail campaigns. Almost everyone in business complain about far too many e-mails in their in-boxes. For a marketeer this is an obvious challenge with a [...]

“Technical skills related to data analysis are the most in-demand by employers looking to fill marketing jobs, and there are few candidates available with these abilities, according to recent research…” Interesting article! Read more [here http://www.marketingprofs.com/charts/2016/30647/the-most-in-demand-marketing-skills?adref=nlt091916 ]