INTEMARCO OFFERS B2B BRAND MANAGEMENT SUPPORT
Intemarco’s Offering
A cliché perhaps, but all clients are different. They may have similar products and similar market coverage, but their marketing maturity and challenges differ a lot.
Our main idea is to deliver an unbiased second opinion to suggest enhancements in areas affecting your brand.
We then coach and support further development and implementation, plus provide Project Management.
Intemarco starts every new assignment with a brief Situation Analysis which is followed by a Project Proposal that includes dimensions in the Brand Touchpoint Analysis followed by recommendations for internal and external branding efforts.
- 1Branding Audit
Involves reviewing current material, process and programs to lead to a recommendation for an enhanced branding process. - 2Branding Strategy
Includes the Brand Strategy with Brand Platform, Positioning and Brand Identity. It also outlines organizational development, systems and processes relevant to the branding work. - 3Internal programs
Development of materials and channels for thorough, continuous communication and exchange with all coworkers to motivate them to ‘Live the Brand’. - 4External Communication Plan
Plan with channels, tools and messaging for relevant stakeholders. - 5Project Management
Development and implementation of Communication Programs with support from selected partners.