Our model
Creating the desired brand image begins with the development of a clear Brand Strategy which reflects the company Vision, Mission, Core Values and Business Strategy.
All these directions need to be shared and bought into by your employees since they shape and deliver the brand through communication programs, their own words and actions, and through the products/services offered.
To ensure success, a well-defined and thoroughly implemented branding process is crucial.
We offer Brand Management Coaching to help boost your branding. The process comprises three steps:
- Branding Audit – to review current activities and programs, followed by recommendations to enhance your branding
- Planning and Implementation – will include Brand Strategy and internal programs to motivate everyone to ‘Live the Brand’, plus directions for external communication programs, with stakeholders to focus on, and key messages
- Support to your Team in developing and driving external communication programs
Once the basics are in place your organization will be ready to communicate with selected stakeholders.
For the creation of successful communication programs we work together with our brand communication partner HAUS.
