About Peter

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So far Peter has created 2 blog entries.

Why conduct a Marketing Audit?

The word ‘audit’ may strike fear in the hearts of taxpayers, but it shouldn't scare marketers. Conducting an audit of your marketing department can be a fruitful exercise. Finance departments undergo annual reviews, but too few marketing departments bother to do the same, which means your entire business might not be running as efficiently as [...]

2018-07-01T12:49:12+00:00 July 1st, 2018|

Does your website matter?

I remember the days when setting up a website was seen as something that had to been done because everyone else was doing it. This view was common especially in the B2B-field. Today it’s of course different. I found an article that describes this focal point for your B2B-marketing quite well: “All roads lead to [...]

2018-05-16T11:39:15+00:00 October 23rd, 2017|