You might think this is an obvious question and say ‘of course’. In my experience, marketing often creates programs and tools more or less in isolation from sales, with the hope that they will work well in one way or another. The sales team is often a passive receiver of new tools, such as new [...]

Merry Christmas to all my clients and cooperation partners! Thank you all for a great 2018! Let's all aim for another good year and hope that peace and happiness will prevail in the world in 2019. See you in 2019! //Peter

The word ‘audit’ may strike fear in the hearts of taxpayers, but it shouldn't scare marketers. Conducting an audit of your marketing department can be a fruitful exercise. Finance departments undergo annual reviews, but too few marketing departments bother to do the same, which means your entire business might not be running as efficiently as [...]

I remember the days when setting up a website was seen as something that had to been done because everyone else was doing it. This view was common especially in the B2B-field. Today it’s of course different. I found an article that describes this focal point for your B2B-marketing quite well: “All roads lead to [...]