At Intemarco, we know there is extensive untapped development potential within most industrial corporations just waiting to be capitalized upon. We know this because we have extensive industrial experience and insight. Based on this, we have developed a proven methodology to strengthen branding, marketing, and sales by effectively harvesting ideas and turning them into broad-based actions.
The dimensions we look at include all those relevant to industrial marketing, with the purpose to identify development opportunities:
Segmentation & Target Groups
Awareness, Preference, Perceptions
Support Structure (Configurators, Quotes)
Communication & Content Management
CRM & Other Platforms
External Support (Agencies, Advisors)
Brand Promise & Visual Identity
Roles & Responsibilities
Planning Process & Format
Goals, Targets, KPIs
There are four typical phases in an Intemarco development project:
- Initial discussion about areas of weakness, which we like to turn into development opportunities, to agree key dimensions, scope, and time frame.
- Conduct a series of interviews, an ‘audit’ if you like, to better understand the organization and internal ‘mood’ – and to identify additional problem areas and further details.
- Present recommendations and start up discussions in relevant forums, often run as workshops, with selected people from your organization that are expected to develop an action list for change based on the research findings.
- Actions are then assigned to individuals or teams, where Intemarco can help coach the team leader and team members. We can also recommend additional project-specific external experts to bring in, depending on the issues that need to be resolved, should such resources be needed.