Current Projects – March Update

Time really flies… Spring is coming, and the advances with vaccines make the future look more promising. Brand building support is on the table with many B2B-companies for Intemarco, more than ever actually. Being out there by being seen and heard sound like a cliché, but now when customer visits are difficult for any sales [...]

2021-03-05T13:30:17+01:00March 4th, 2021|

Are your marketing and sales resources aligned?

You might think this is an obvious question and say ‘of course’. In my experience, marketing often creates programs and tools more or less in isolation from sales, with the hope that they will work well in one way or another. The sales team is often a passive receiver of new tools, such as new [...]

2019-01-11T15:13:02+01:00January 11th, 2019|

Merry Christmas and Happy New Year!

Merry Christmas to all my clients and cooperation partners! Thank you all for a great 2018! Let's all aim for another good year and hope that peace and happiness will prevail in the world in 2019. See you in 2019! //Peter

2018-12-23T10:49:06+01:00December 23rd, 2018|

Why conduct a Marketing Audit?

The word ‘audit’ may strike fear in the hearts of taxpayers, but it shouldn't scare marketers. Conducting an audit of your marketing department can be a fruitful exercise. Finance departments undergo annual reviews, but too few marketing departments bother to do the same, which means your entire business might not be running as efficiently as [...]

2018-07-01T12:49:12+02:00July 1st, 2018|

Does your website matter?

I remember the days when setting up a website was seen as something that had to been done because everyone else was doing it. This view was common especially in the B2B-field. Today it’s of course different. I found an article that describes this focal point for your B2B-marketing quite well: “All roads lead to [...]

2018-05-16T11:39:15+02:00October 23rd, 2017|

Content Writer vs. Copywriter

A common question raised by marketeers is what the difference between content management, content writing and copywriting really mens. MarketingProfs discusses this in a recent articles. See more here: To the article

2017-09-06T09:55:08+02:00September 6th, 2017|

B2B Marketing Is Increasing

Marketing is becoming more and more crucial to secure success, also for industrial corporations. This is supported in a recent report, the “2017 State of Customer Marketing Survey”. It involved more than two hundred B2B organizations, (www.koynemarketing.com) and says: “Over the next year, 93% of organizations expect that their customer marketing efforts will take on [...]

2017-07-05T10:32:39+02:00July 5th, 2017|
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